Strategy FAQ
Q. What's your favorite part of the strategic process?
A. Digging. By nature, we are very curious people. We like learning about a client's business and their customers.
Q. What is your approach?
A. We start by understanding how each client fits into their category and stacks up against the competition. Then we focus on their customer and put ourselves in their shoes.
Q. How do you do this?
A. Over the years, we've developed metrics to evaluate the competitive landscape and our client's ranking within it. This customer-centric analysis generates a plan to move our client into a position of competitive advantage in the web space.
Q. That sounds like consulting company jargon.
A. It's really pretty straightforward. We look for an opportunity for our client to focus on their customers' needs better than their competition. We always assume the position of the potential customer, when we develop any strategy. Time-pressed customers have many choices just one click away. We want to meet their needs quickly and efficiently, while providing an enjoyable experience along the way.
Q. So how do you know if your strategy worked?
A. At the very beginning of each project, we create a series of measurable objectives. But any long-term strategy must understand the dynamics of the marketplace. So, we monitor the consumer and the competition continuously. If not, our client might enjoy competitive advantage one day and play catch-up the next. You have to be proactive and flexible.