Sep 1, 2010
When Google returned results for a client's page, the page snippet they were displaying included ugly markup.
Problem: When Google returned results for a client's page, the page snippet they were displaying included ugly markup – markup that never displayed as such on the page in question. This was making the page look unattractive in Google's result listings.
Solution: After examining the markup, we determined that Google was including content from the page navigation rather than from the main content of the page. Further investigation indicated that the indexer was grabbing the content surrounding the first instance of the site name that occurs in the page. Armed with this knowledge, we were able to rearranged the page's HTML so that the first instance of the name was in the main content area. This resolved the issue.