Creative FAQ
Q. How do you approach the creative process?
A. Always with a clean sheet of paper. We don't have a look or style of web sites that we create. We look at each client as having a unique set of needs and challenges. We work to understand how to best leverage their current branding, breathe life into the web, create new branding elements…whatever's required for a successful deployment.
Q. How do you begin the discussion?
A. We come at it from the perspective of the end user. Who are the client's customers and what are their needs? We have a good deal of experience in consumer marketing and advertising, in addition to our Internet expertise. We take into consideration how a client's web site fits into their overall marketing effort and how to achieve the greatest synergy.
Q. How do you involve the client in the process?
A. We are a very client-centric organization. We involve the client in every stage of the creative process. We like to run our initial ideas past a client for early feedback and provide a range of proposed solutions and alternative directions. We don't like to create in a vacuum. Creativity at its best is an iterative process.