What We Do
We think of web sites as Business Tools that need to provide measurable value and return on investment…to help build market share, support an advertising campaign, assist customers in the shopping process, tie to your supply chain, communicate with your dealers, etc.
Your web site is only one of many components of your business. We begin by understanding how your web strategy fits within your overall business and marketing strategy. Then we learn as much as possible about your business' and customers' needs.
1969's Strategic Lens
Our Strategic Lens provides a "Top Down" and "Bottom Up" way of looking at your business to answer the following questions:
- What drives demand in your category?
- What do your customers believe about your category?
- What drives your customers' purchase decisions?
- Why do you win some customers and lose others?
- How can we build the greatest bond between you and your customers?
Your Web Site is a Business Tool
To make your web site successful, we provide a solid technical solution at a reasonable price that will grow with your business. Whenever possible, we focus on open, standard solutions for web development. If your budget or time limitations prevent a full implementation at first, we lay a sound foundation and roll out functionality in subsequent phases of web site development.