Toyota Parts & Service Radio: www.partsserviceradio.com
Challenge: Program a Web site to track the results of a radio campaign.
Solution:
- Create a password-protected Web site for Toyota's Parts and Service dealers to track the results of a year-long, nationwide radio campaign.
- Enable dealers to download up-to-date schedules and submit feedback.
- Excite and energize dealers.
- Deploy a commercial content management solution, enabling the client to update the site with no programming knowledge.