Isuzu Trucks: www.isuzucv.com
Challenge: Create a dynamic web site with online auctions, lead management, used inventory, and sales tools for Isuzu Truck, America's #1 seller of low cab forward trucks.
Solution:
- Refresh the look and feel to emphasize Isuzu's branding.
- Create a web-based lead management system to help salespeople manage Get a Quote and brochure leads.
- Create a lead-capture and follow-up mechanism to close the sales loop and convert more prospects to customers.
- Automatically generate sales conversion reports, matching Get a Quote leads to actual sales.
- Enhance the Dealer Locator to support search by GPS coordinates on smart phones and web browsers.
- Create Isuzu Truck's Facebook page and YouTube channel.
- Create a script to automatically monitor the Facebook page and generate email notifications of new wall posts, comments, photos, videos, links, events, etc.
- Create an eBay-style auction site, enabling dealers to sell used trucks to one another.
- Integrate with legacy systems to minimize data entry for auction listings.
- Automatically notify dealers of new listings in their area.
- Display used inventory, which customers can search by zip code.
- Automatically integrate used inventory with the auction site, so dealers can list used vehicles on both sites with a single mouse-click.
- Create online sales tools for used truck reporting, Gold Star applications, gas vs. diesel calculation, lowest cost of ownership calculation, and EcoMax calculation.