Helmet House: www.tourmaster.com & www.cortechperformance.com
Challenge: Create an online store for a manufacturer of motorcycle gear and apparel that balances the needs of dealers and customers.
Solution:
- Develop an online store for Helmet House’s Tour Master and Cortech brands of motorcycle gear and apparel.
- Support dealers by encouraging customers to buy from their local dealers, before providing the option to buy online.
- Integrate with legacy systems to display price and inventory levels in real-time.
- Set up static catalog publishing to accelerate the site's performance.
- Use YouTube's API to easily integrate videos from Helmet House's YouTube channel into the Technology section of the web site.
- Enable customers to sign up for email announcements, and provide Helmet House with a tool to send email blasts.
- Enable Helmet House to select the email recipients based on customers’ previous purchases or proximity to event locations.
- Create a password-protected extranet to easily distribute digital assets to the press.