Channell Commercial: www.channellcomm.com
Challenge: Create a comprehensive online catalog and customer-specific sites for a B2B manufacturer of telecom and broadband products.
Solution:
- Generate substantial cost savings by replacing Channell's outdated, 200-page print catalog with a current, online catalog.
- Deploy a commercial content management solution, so Channell can update the product catalog by themselves with no programming knowledge.
- Create password-protected, customer-specific sites with customized information and online ordering for major customers.
- Facilitate two-way dialogue between Channell and its customers via polls, surveys, and discussion boards.
- Capture customers' email addresses to build a segmented marketing database.